Inside Track with Broc: John Palizza on IR Fundamentals (2/10/10)

 

John Palizza is Managing Partner of Palizza Partners, LLC (and writes on the "Investor Relations Musings" blog)

In this podcast, John enlightens us with some investor relations fundamentals, including:

• I always thought that investor relations was like advertising - very difficult to measure in its impact. How have people attempted to gauge what investor relations officers do?
• What does the research say about the impact of investor relations?
• Other than making sure investors understand the company's financial measures, what can investor relations officers do?

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The views set forth in the podcast are the speaker's personal views and do not necessarily reflect those of the firm with which he is associated.